IGNITE

Total Business Wellbeing

Unleash the Power of Marketing 

IGNITE connects the dots between strategy and execution. We are a boutique marketing consultancy that helps purpose-led organisations create a customer-led strategy and make it happen.

With extensive experience in Health & Wellness, Education, Books, Magazines, Analytics, Technology, Food, Retail and professional services, we’ll help you step back so that you can leap forward in the right direction, and unlock the power to:

  • Find new customers

  • Increase your AOV 

  • Encourage people to buy more

IGNITE focuses on helping businesses achieve:

A win for
the employee

A win for
the customer

A win for
the shareholder

A win for
the planet

Our purpose.  Business is a spiritual journey and you need to learn the rules to play it well. Ultimately we see business as the exchange of emotions between people. Our aim is to enable businesses to connect, collaborate and flourish using our holistic Total Wellbeing Framework as a guide:

Total Business Wellbeing Model

How we can Help?

Marketing mentoring/coaching.  As a mentor & coach,  we will provide you with ongoing marketing mentorship, coaching & support to help you:

  • Deliver live projects including:  business case support, award entries and product packages

  • Expand your reach to generate a pipeline of opportunities

  • Build awareness of your brand reputation

  • Build skills & capabilities in technical and critical areas such as adaptability, resilience and change management

  • Have fun along the way!

Sessions range from  90-120 minutes, and include: 

  • Zoom-based, one-to-one sessions

  • Follow-up notes, analysis and templates  

  • Reasonable WhatsApp support between sessions 

  • Access to vetted, specialist services

Topic-led programmes. A deep dive into a specific area of your business to build a strategy to grow your reach and impact. Chose from:

  • Customer Understanding.

    • Segment and profile your ideal customers so that you can engage and connect with them at a deeper level

    • Segment and profile your ideal employees so that you can attract and retain the right people in your organisation

  • Customer Journey mapping 

    • Analysis & recommendations of your end-to-end customer journey, including recruitment, on-boarding, engagement, exit and lapse.

    • Analysis & recommendations for your end-to-end  employee journey, including recruitment, on-boarding, engagement, development, resignation, exit and alumni.

  • Employee Culture & Brand Experience

    • Evolve your culture to enable people to work well, collaborate well and manage conflict well

    • Define, align or revitalise your customer or corporate brand position, purpose and values. 

    • Identify and define a distinctive positioning in the marketplace for your brand and offerings.

  • Product & Service Innovation

    • Develop or redefine product and service offerings to solve your ideal customers’ problems using the Ignite Innovation Process.

  • Market Engagement & Sales

    • Create a market engagement campaign strategy to widen your reach, build awareness,  generate leads and customers. 

    • Market engagement campaign execution including:

      • Messaging & story creation 

      • Look and feel

      • Copywriting

      • Videography

      • Own media platforms

        • Website

        • App

        • Data strategy

        • Toolset

      • Digital media platforms

        • Email

        • Social media

        • Online display

      • Speaking and PR

      • Events planning and sponsorship

      • Paid media platforms

      • Reporting & Analytics

    • Winning Mindset

      • A healthy mindset plays a foundational role in business success.  The mind is the core engine that starts everything off, as Seneca wrote 2k years ago: ‘Easy to spot opportunity when you are always thinking of opportunity’.

      • Through our FUEL team wellbeing programmes, we work with individuals and teams to help them to build a resilient mindset, greater awareness, deeper connection and abundant energy that sets us up for success every single day.

Are you looking to develop an impactful proposition and marketing plan? Do you want to connect more deeply with your customers? 

If the answer is Yes,  then RAW ENERGY IGNITE can help.
At RAW Energy IGNITE, we work with business owners and leadership teams to:
a. Get clear on the starting point
b. Create a marketing strategy using our Total Business Wellbeing Framework
c. Test, learn, review, adapt
d. Build resources to execute effectively

Get Stated today

    Working with Lawrence has been a transformative experience for me personally and for the team with whom he has worked. We started with the foundations of all good companies, culture. From those strong foundations, Lawrence has coached me and the team through some very challenging changes and helped us grasp our many opportunities. The blend of personal wellbeing, team wellbeing professional coaching, underpinned by a wealth of real-world business experience and tools is a powerful mix. 

    Chris Fell, g2m

    I really appreciate the time we spent together. The sessions helped me stay positive during a difficult time (COVID) and the more recent sessions have been a fantastic help to prepare me for what comes next. I am using the list that I developed when I speak with clients.

    Scott B

    I’ve worked with Lawrence for a while now and his coachingand mentoring has been invaluable. It’s pretty stressful beingan owner-operator, but Lawrence’s system has made life alot easier, less stressful, and most importantly, a lot more profitable.

    Chibs Okereke, Wild Mind Meditation

    Lawrence is a true leader when it comes to business strategy and wellbeing. He understands what is really required to get the job done. Taking on all of the various elements and people required. His integrity and passion really shines through when working closely with him. And his guidance has been incredibly valuable in driving various business ventures.

    Mandy Millan, Flo Wellbeing

    It is an honour and pleasure to be working with Lawrence to help ‘fuel greatness’ and inspire and educate others to invest in their wellbeing and personal growth and success. Lawrence is a true leader in wellness with so much to share making him an inspiration to work with. He is also a great business coach who has been helping me in my journey. Lawrence is a great guy, is easy going and always has time for you.

    - Timo Topp, Sydney. Personal Trainer and Workplace Wellness Specialist