Congratulations on everything you have achieved to date. You have developed a huge amount of knowledge, skills and experience and are at an exciting point of change in your business and your life, even though you may not realise it!

There are many people and businesses that will benefit from your expertise and skills, but there are things in the way, questions that keep going round and around in your head, draining your energy:

Should I take this job or that job?

Should I set up my own business?

Do I have enough money, skills and resilience to get results?

How should I use my time most effectively?

What technologies are out there that could help me save time?

How can I get out of debt?

Why did I do that?

What if I get ill?

What if the business fails?

Worries and regrets spinning around your head.

When worry and regret come knocking, bringing their friends ‘overwhelm’ and ‘stress’ with them, often the best thing you can do is set them free by sharing them with a trusted coach and advisor who can help you reframe the way you see things and think about things.

Someone who has been there and done it, and can relate to your situation and share strategies and tools grounded in experience to help you pick the right path to take and run down it enthusiastically.

Someone who can support you and challenge you, in a nice way, to help you take decisive action.

Let me introduce myself.


Hi there!

I’m Lawrence and I’m a conscious leader, with bounds of positive energy, a depth of wellness expertise and breadth of business leadership and corporate and community marketing and wellness experience.

I am driven by a genuine desire to help people unblock and balance their energies to lead happier, healthier, more productive lives.

I bring three areas of expertise which interrelate:

Executive coaching:

I’ve been running my own coaching practice since 2013, and have guided many people around the world to move towards a better life.

Wellbeing expertise:

I’ve been on a journey to optimise wellness since my early 20’s

I am a certified life, business & wellness coach

I am Chief Customer Officer for a mainstream wellness food brand: SumoSalad

I invest and am on the board of a number of entrepreneurial and not-for-profit organisations

I consult with food, technology and media brands around the world

I have built and run an award-winning corporate wellbeing program that has impacted 1000’s of lives, and now work with other brands to enhance employee wellbeing

I continue to learn as new research and innovation enters the market

Breadth of business leadership, entrepreneurial and modern marketing experience:

I’ve led large, high performance teams in fast moving corporates for the last 20 years, successfully improving performance and driving millions of $s of value

I now work with entrepreneurial businesses and small-business owners to help them optimise their businesses and identify growth engines

I am supported by a trusted ecosystem of like-minded specialists who are hand-picked based on your individual needs

I’d love to work with you!

I’d love to have the opportunity to work with you, to help you achieve the goals and aims you have in your life.

Nothing gives me more pleasure than working with people to expand their lives and help them to unlock the RAWenergy that is inside each and every one of us, enabling them to achieve in ways that they never realised was even possilble.

Remember, You have the ability to achieve the extraordinary.

Let me help you do just that.

Why me?

I bring an unusual combination of a C-suite career, as well as a focus on wellbeing.   Having worked in multiple sectors and business models and been on my wellbeing journey for many years, my experience and perspective will be different to yours, and I’d love to share my experience, successes and learnings to help you gain certainty and confidence to take action. I won’t have all of the answers, but can add significant value as long as you commit to doing the work.

People tend to like to work with me because I am easy to talk to, but also challenge beliefs and support positive action.

The value you’ll get:

In practical terms, the goal is to help you not only pick the right road, but run down it enthusiastically, building your resilience as you go, by focusing on the following 6 steps:

Who we work with

We work with people and brands that share our values and our mission to make the world a healthier place.

Our coaching approach

RAWenergy is an education and coaching platform designed to help people be more resilient, authentic and well.

This is coaching with a twist, a fusion of business & wellness coaching & consultancy, customised for every individual context.

The RAWenergy Philosophy

We help people shift their energy into action to create more authentic, people-centred workplaces and communities.

We do this by helping them identify energy blocks and imbalances across five dimensions and empowering them with the tools and techniques, programs and services to balance and release positive energy.


Our brand purpose is “Fuelling Growth” and this purpose is underpinned by four key values:


Understanding the whole person

Encouraging vulnerability, peeling back the layers to the raw self

Encouraging people to be true to themselves


Releasing people’s, team’s and organisation’s energy blocks

Encouraging adventure and exploring new ideas and ways

Enabling flexibility in ways of working


Connecting individuals to others

Establishing support networks

Encouraging building cumulative positive energy


Driving individual, team and business growth

Encouraging personal growth through ongoing learning and development

Ensuring people understand their role in the performance of the team and organisation

Let me help you unleash the RAWenergy in yourself and your business.

Lawrence Mitchell