The Road to Corporate Wellbeing
With my excess energy, I was keen to help my family, friends and colleagues, but struggled to articulate the benefits as my own level of expertise was still forming. At the time, I was the Global Marketing Director for RBI, a division of RELX. As a business case study, the RBI story is a fascinating one. RBI started life as a successful magazine business. The advertising pages were indeed lined with gold. However, nothing lasts forever, and when the Internet came along offering customers cheaper and more innovative ways to advertise, the magazine business started to change forever.
Between 2008 & 2014, RBI was forced to pivot its business model and then reinvent itself as a data, analytics and software company. If you have been involved in any kind of ‘transformation’, you’ll be aware that this is not a walk in the park. Successful and unsuccessful transformations of this nature bring with them a huge amount of risk, uncertainty, fear, stress and anxiety. They test everyone’s resilience, especially the leadership team who had to make tough decisions to keep the ship afloat. In the end, half of the business was sold and the cost base realigned to match the new revenue shape.
As Global Marketing Director with a large budget and a lot of staff, a great deal of my personal energy went into planning and executing the restructures. For me, on a personal level, this was immensely difficult and had I not had my own personal resilience and wellbeing toolkit in place, I would have struggled big time.