Research from the UK indicates that FTSE 100 businesses that used the words ‘mental health’ or ‘wellbeing’ more than twice in their annual reports last year – such as Lloyds Banking Group and Royal Mail – achieved up to three times more profit than those that didn’t.
Many of the US’s highest revenue companies in the latest Fortune 500 list – such as Google, Salesforce and Edward Jones – are leaders in employee well-being.
Healthy employees are happier, more productive, take fewer days off work, are more engaged with the company and brand and therefore more likely to consistently deliver great ‘on brand’ experiences. Leading to greater business performance.
We recently worked with Rachel Beven, to revitalise the Sumo brand, aligning corporate, customer and employer brands and reinstating wellness at the heart of the business.
This work was featured in The Healthy Brand Company’s blog – click on this link to read the whole article.
